Last Updated: August 27, 2025
Your privacy matters to us! This page explains, in simple terms, how Finsecurely.com keeps your information safe, what we collect, and how you can control your privacy. We’ve highlighted key areas, used easy language, and added examples to help you understand your rights.
Introduction
Welcome to Finsecurely.com (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, process, and disclose your information when you visit our website at finsecurely.com (the “Service”) and tells you about your privacy rights.
Our website provides information and tools related to finance, credit, loans, insurance, security, cybersecurity, financial security, business, cryptocurrency, investments, stock market analysis, and financial calculators. We want you to understand how and why we collect certain information about you and how we use that information.
By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.
Definitions
For the purposes of this Privacy Policy:
- User refers to any individual who accesses or uses our website
- Personal Data means any information that relates to an identified or identifiable individual
- Cookies are small data files stored on your device that help us improve your experience
- Third Parties refer to external companies or services that may collect or process your data
- Processing means any operation performed on personal data, including collection, storage, use, or disclosure
- Service refers to the Finsecurely.com website
- Data Controller means us, as we determine the purposes and means of processing personal data
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us, including:
- Name and contact information (email address, phone number)
- Demographic information (age, location, occupation)
- Financial information you input into our calculators and tools
- Communication preferences
- Survey responses and feedback
- Account information if you create an account with us
Non-Personal Information
We automatically collect non-personal information about your visit, including:
- IP address and location data
- Browser type and version
- Device information (operating system, screen resolution)
- Pages visited and time spent on each page
- Referral sources (how you found our website)
- Search terms used on our site
- Click patterns and user behavior
Financial Tools & Calculators Data
When you use our financial calculators and tools, we may collect:
- Input data you provide (loan amounts, interest rates, investment goals)
- Calculation results and preferences
- Tool usage patterns and frequency
- Saved calculations (if you choose to save them)
Please note that we do not store sensitive financial account information like bank account numbers or credit card details.
Cookies and Tracking Technologies
We use various tracking technologies including:
- HTTP cookies
- Web beacons
- Pixel tags
- Local storage objects
- Similar tracking technologies
These help us remember your preferences, analyze site usage, and provide personalized content.
How We Collect Information
Directly From You
We collect information when you:
- Subscribe to our newsletter
- Contact us through forms or email
- Use our financial calculators and tools
- Participate in surveys or provide feedback
- Create an account or profile
- Comment on our content
Automatically Through Website Usage
We automatically collect information through:
- Cookies and tracking pixels
- Server logs and analytics tools
- Heat mapping and user behavior tracking
- Mobile device identifiers
- Social media widgets and plugins
Through Third-Party Services
We may receive information from:
- Advertising networks and partners
- Analytics service providers
- Social media platforms
- Email service providers
- Other business partners and affiliates
How We Use Your Information
Website Improvement
We use your information to:
- Analyze website performance and user experience
- Identify and fix technical issues
- Optimize content and site structure
- Develop new features and tools
- Conduct A/B testing and experimentation
Personalized Experience
We personalize your experience by:
- Remembering your preferences and settings
- Providing relevant content recommendations
- Customizing calculator defaults based on your usage
- Showing location-specific information
- Tailoring our communications to your interests
Advertising & Marketing
We use your information for:
- Displaying relevant advertisements
- Measuring ad performance and effectiveness
- Creating targeted marketing campaigns
- Retargeting visitors with relevant content
- Promoting our services and content
Analytics & Research
We analyze data to:
- Understand user behavior and preferences
- Measure content performance
- Identify trends in financial topics and tools
- Conduct market research
- Create aggregate reports and insights
Communication & Support
We communicate with you to:
- Respond to your inquiries and support requests
- Send newsletters and updates (if subscribed)
- Notify you of important changes to our service
- Provide customer support and assistance
- Send administrative communications
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device that help websites remember your preferences and improve your browsing experience. They contain information about your visit and can be either temporary (session cookies) or permanent (persistent cookies).
Types of Cookies We Use
Necessary Cookies
- Essential for website functionality
- Remember your preferences and settings
- Enable security features
- Cannot be disabled without affecting site performance
Functional Cookies
- Enhance your user experience
- Remember your choices and preferences
- Provide personalized features
- Enable social media integration
Analytics Cookies
- Help us understand how visitors use our site
- Provide insights into popular content and tools
- Measure website performance
- Generate aggregate usage statistics
Advertising Cookies
- Enable personalized advertising
- Measure ad effectiveness
- Support retargeting campaigns
- Provide interest-based advertisements
Cookie Management & Opt-Out Options
You can manage cookies through:
- Your browser settings (Chrome, Firefox, Safari, etc.)
- Our cookie consent banner
- Third-party opt-out tools
- Industry opt-out pages like NAI and DAA
Note that disabling certain cookies may affect website functionality and your user experience.
Advertising Partners
Google AdSense
We use Google AdSense to display advertisements on our website. Google may use cookies and other tracking technologies to:
- Show personalized ads based on your interests
- Measure ad performance and effectiveness
- Prevent fraud and ensure ad quality
- Provide relevant advertising content
You can opt out of personalized Google ads by visiting Google’s Ad Settings or using the Google Analytics Opt-out Browser Add-on.
Ezoic
We partner with Ezoic to optimize our website’s performance and advertising revenue. Ezoic may:
- Test different ad placements and formats
- Collect data about your browsing behavior
- Use machine learning to improve user experience
- Provide analytics and performance insights
Ezoic complies with privacy regulations and provides opt-out mechanisms for users.
Other Third-Party Networks
We may work with additional advertising networks including:
- Media.net
- Amazon Associates
- Commission Junction
- Other affiliate and advertising partners
Each partner has their own privacy policies and opt-out mechanisms.
Personalized & Behavioral Advertising
We and our partners may use your information to provide personalized advertisements based on:
- Your browsing history and interests
- Demographic information
- Previous interactions with our content
- Geographic location
- Device and browser characteristics
Interest-Based Ads
Interest-based advertising uses information about your online activities to show you more relevant ads. This may include:
- Financial products and services
- Investment opportunities
- Security solutions
- Educational content and tools
- Related websites and resources
How to Opt-Out of Personalized Ads
You can opt out of personalized advertising through:
- Google Ad Settings
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
- Your device’s advertising settings (iOS/Android)
Third-Party Privacy Policies
Our website may contain links to third-party websites, services, and resources. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.
Links to External Sites
Third-party links may include:
- Financial service providers
- Government resources and agencies
- Educational institutions and resources
- News and media websites
- Social media platforms
Responsibility Disclaimer
We cannot control or be held responsible for:
- Third-party data collection practices
- External website security measures
- Changes to third-party privacy policies
- Data breaches at partner organizations
- Third-party use of your information
Analytics Services
Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as:
- Pages visited and time spent
- Traffic sources and referrals
- User demographics and interests
- Device and browser information
- Geographic location data
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Ezoic Analytics
Ezoic provides detailed analytics about:
- Website performance and loading times
- User engagement and behavior
- Ad performance and revenue
- Content optimization opportunities
- A/B testing results
Other Tools Used
We may also use additional analytics and monitoring tools including:
- Hotjar for heat mapping and user session recording
- SEMrush for SEO and content analysis
- Social media analytics platforms
- Email marketing analytics tools
Data Sharing & Disclosure
With Advertising Partners
We may share information with advertising partners to:
- Display relevant advertisements
- Measure campaign effectiveness
- Improve targeting and personalization
- Prevent fraud and ensure quality
- Comply with contractual obligations
Data shared is typically anonymized or aggregated to protect individual privacy.
With Analytics Providers
We share data with analytics services to:
- Understand website performance
- Analyze user behavior and preferences
- Improve content and user experience
- Generate business insights
- Conduct market research
With Legal Authorities (if required)
We may disclose your information when legally required to:
- Comply with court orders or legal processes
- Respond to government requests
- Protect our legal rights and interests
- Prevent fraud or illegal activities
- Ensure user safety and security
Data Retention Policy
How Long We Store Data
We retain your information for different periods depending on the type of data:
- Personal information: Up to 3 years after last interaction
- Analytics data: Up to 26 months (Google Analytics default)
- Cookie data: Varies by cookie type (see cookie policy)
- Email communications: Until you unsubscribe
- Legal compliance data: As required by applicable laws
Criteria for Retention
We determine retention periods based on:
- The purpose for which we collected the data
- Legal and regulatory requirements
- Legitimate business interests
- User expectations and industry standards
- Data protection principles and best practices
Data is securely deleted or anonymized when no longer needed.
Data Protection & Security
Technical Safeguards
We implement various technical measures to protect your data:
- SSL encryption for data transmission
- Secure hosting and server infrastructure
- Regular security updates and patches
- Access controls and authentication systems
- Data backup and recovery procedures
Administrative Measures
Our administrative safeguards include:
- Employee training on data protection
- Clear data handling policies and procedures
- Regular security audits and assessments
- Incident response and breach notification plans
- Vendor due diligence and contracts
Limitations of Online Security
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.
User Rights (GDPR, CCPA, etc.)
Depending on your location, you may have certain rights regarding your personal data:
Right to Access
You can request:
- Confirmation of whether we process your personal data
- Access to your personal data we hold
- Information about how we use your data
- Details about data sharing and transfers
- Copies of your personal information
Right to Correct
You can request that we:
- Correct inaccurate personal data
- Complete incomplete personal information
- Update outdated information
- Verify the accuracy of your data
- Make necessary corrections promptly
Right to Delete
You may request deletion of your personal data when:
- It’s no longer necessary for the original purpose
- You withdraw consent (where applicable)
- You object to processing and we have no overriding legitimate grounds
- Your data has been unlawfully processed
- Deletion is required for legal compliance
Right to Restrict Processing
You can request that we limit processing of your personal data when:
- You contest the accuracy of the data
- Processing is unlawful but you prefer restriction over deletion
- We no longer need the data but you need it for legal claims
- You’ve objected to processing pending verification of overriding grounds
Right to Opt-Out of Sale of Data (CCPA)
California residents have the right to:
- Know what personal information is collected
- Know whether personal information is sold or disclosed
- Opt-out of the sale of personal information
- Access their personal information
- Request deletion of personal information
- Not be discriminated against for exercising their rights
Managing Your Privacy Choices
Opt-Out of Cookies
You can manage cookies through:
- Browser settings and preferences
- Our cookie consent management platform
- Third-party opt-out tools and websites
- Industry self-regulatory programs
- Device-level settings for mobile apps
Managing Ad Preferences
Control personalized advertising by:
- Visiting Google Ad Settings
- Using industry opt-out pages (NAI, DAA)
- Adjusting social media ad preferences
- Enabling “Limit Ad Tracking” on mobile devices
- Installing ad-blocking browser extensions
Do Not Track Signals
Currently, we do not respond to “Do Not Track” signals from browsers. However, you can use the opt-out methods described above to limit tracking and personalized advertising.
Children’s Privacy (COPPA Compliance)
Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
If we discover that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly.
For users between 13 and 18, we encourage parental guidance when using our financial tools and services.
International Users & Data Transfers
Our website is hosted in the United States and may be accessed by users worldwide. If you are visiting from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.
By using our service, you consent to the transfer of your information to the United States and other countries where we or our service providers operate.
We implement appropriate safeguards for international data transfers, including:
- Standard contractual clauses
- Adequacy decisions by regulatory authorities
- Certification programs and codes of conduct
- Binding corporate rules where applicable
External Links Disclaimer
Our website contains links to third-party websites, resources, and services that are not owned or controlled by us. We are not responsible for the privacy practices or content of these external sites.
When you click on external links, you leave our website and are subject to the privacy policies and terms of the destination website. We encourage you to review the privacy policies of any third-party sites you visit.
Examples of external links may include:
- Financial service providers and institutions
- Government agencies and regulatory bodies
- Educational resources and tools
- News and media websites
- Social media platforms
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated Privacy Policy on our website
- Updating the “Last Updated” date at the top of this policy
- Sending email notifications to subscribers (for significant changes)
- Displaying prominent notices on our website
- Using other appropriate communication methods
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.
Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the revised policy.
Consent
By using our website, you consent to our Privacy Policy and agree to its terms. Your consent is voluntary, and you may withdraw it at any time by:
- Discontinuing use of our website
- Contacting us to request data deletion
- Opting out of data collection and processing
- Using browser settings to limit tracking
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email:privacy@finsecurely.com
Mailing Address:
Finsecurely.com
Response Time: We aim to respond to all privacy inquiries within 30 days.
Data Protection Officer: For EU residents, you may contact our Data Protection Officer at privacy@finsecurely.com
For urgent privacy matters or data breach concerns, please mark your communication as “URGENT – PRIVACY” in the subject line.
This Privacy Policy is effective as of the date listed above and applies to all users of Finsecurely.com.
